Power Pouts, by MUA or Makeup Academy, are just one of the chubby pen lip colours that have hit the market recently. I think the trend began with Clinique Chubby Sticks and now a few drugstore brand have very similar products available. These claim to be a lip treatment with colour intensity. They are meant to relive chapped lips with immediate moisturisation while offering a colour intense tint to the lips. You can pick up these pencil style lip colour in 6 shades that range from a nude shade to deep raspberry colours. They are £3 each on the MUA website or in selected Superdrug stores.
I picked up the shade Rendezvous (a nude colour) and Crazy in Love (a red plum colour) to test these out. After swatching them all in store I thought these would be best for testing them out.
Rendezvous appears to be a true nude in the tube, but after swatching it on my hand and lips I found that it's a very pink toned nude. It glides on to the lips giving them a sheer wash of colour alongside the moisturizing effects of a lip balm. The lasting time with this one is quite poor, but for a nude colour it's to be expected. Nude and light shades in this kind of product tend to wear for the shortest time, and this is no exception.
Crazy in Love is the darkest shade they have and it's a plum pink colour when swatched. It look like a much more intense plum in the tube but the pink really shows through when you wear it. The intensity of this colour is really nice for what it is. It's nicely pigmented, and the colour lasts. It's nothing like stain but it wears for about 2 hours without the need to touch up.
The packaging is very similar to Clinique Chubby Sticks and Revlon Just Bitten Kissable Balm Stains. The casing represents the colour, and the twist up section is a silver colour. The pencil style application makes it quick and easy to apply and it's great that you don't need a sharpener to get more product out!