B. Loud Volumising Mascara in Jet Black

B. Loud Volumising Mascara in Jet Black, link £9.99

The B. Loud Volumising Mascara in Jet Black is a mascara with huge promises and a huge wand that is meant to help it back them up. Unfortunately, the mascara isn't all it's made out to be. Don't get me wrong, I think the mascara is good but it's not amazing.

It is very comparable to the Rimmel Scandal Eyes. So if you like that, you'll love this. I found the brush to be almost identical, but the formula is slightly drier which makes it easier to apply and avoids any mess when blinking or applying.

Once applied, it lasts all day long. I found that it stayed in place without smudging or flaking. It was easy to take off without too much scrubbing. The 'tube' formula means all you need to do is apply some water to the lashes and gently rub them with a cotton pad. It really is a nice dark black colour as well, so it turns my stubby very blonde lashes into a darker frame for my eyes.

There are two reasons I don't love this mascara. The brush is so big that I find it almost impossible to apply to my bottom lashes. The second reason is that while it claims to be volumising it gives a very natural look that takes far to long to build up the big lashes I like to wear.

Honestly, I wouldn't repurchase because it doesn't work for my short, very straight lashes but I would like to try something else from B. to see if I can find my dream mascara.